Case Study: Google

The owner of the site is Sergey M. Brin and Lawrence E. Page. Google has no power over traditional media businesses. However has alot of new media partnerships such as AOL of Time Warner and Myspace. Other sites that they own are Google images, Google maps, Google Earth, Gmail, iGoogle, Blogger and Youtube.The revenue of Google is $21.796 Billion. Google is worth $157.23 Billion.

facts about google:-
- its mission statement is "to organize the world's information and make it universally accessible and useful".
- it was founded in California
- it is an American corporation
- it earns money through advertising
- from march 2009 google has 20, 164 employees

3 quotes about the institution:-
- Tuesday, March 18, 2008
Don't Be Evil, a Trigger for Ethical Questions
Don't be evil =
"When you are making decisions, it causes you to think." (Larry Page)
"The most important effect of Don't be evil is that it gives everyone license to question decisions instead of simply following orders." (Paul Buchheit)
"Think of Don't be evil as an organizing principle about values." (Eric Schmidt)

two linked wikipedia articles of google:-

http://en.wikipedia.org/wiki/List_of_Google_products#Desktop_products
- mentions the list of google products.
- desktop products
- mobile products
- web products
- hardware products

http://en.wikipedia.org/wiki/Google_search
- the search engine
- functionality
- international
- search products
- energy consumption

google homepage
- the key information provided on googles homepage are:-
- links to all the different web pages google has to offer such as images, Gmail, Maps, etc.
- search engine area
- language tools
- 'about google'
- customize-ation of own google homepage